PROGRAMME AIMS & OBJECTIVES AIM: The programme aims to develop the capabilities of Customer Service Representatives, to that they can understand their role in securing organisational success by reacting positively to customer needs and to handling customer complaints successfully. OBJECTIVE: On completion of the programme, participants will be able to: § Identifying and Anticipating customer needs and wants § Positively influencing Customer Perceptions § Effective Customer Service under challenging circumstances § Identify provisions that may be needed to satisfy different customers needs § Evaluate impact of Customer Service |