Programme Overview: 

This one day course is designed to equip participants with the key skills required for Merchandising within the Retail Sector .  The course focuses on the various elements which are key to carrying out effective merchandising responsibilities:   Customer Relationship Management, Planning Display, Understanding Buyer Patters, Stock Control, Range Selling.  

 Course Information

Introduction to Merchandising is an informative training session aimed at introducing the principles of merchandising stock in a retail environment. Participants will be introduced to techniques and methodology involved in merchandising responsibilities in addition to key customer relationship management skills required to maximise display opportunities for products.  

Methodology

Powerpoint Presentation, Worksheets, Handouts, Roleplay.  

 Primary Units Covered

Section 1: Sales Merchandising

• Principles of Merchandising

• Stock Management
• Range Selling
• Introduction to Category Planning
• Promotional Display
• Reporting

Section 2: Customer Relationship Management  

• Preparing Sales Pitch

• Building Relationships

    

 Learning Outcomes

Participants who successfully complete this module will be able to:

• Understand how to set realistic objectives
• Acquire the ability to open a sales call effectively
• Develop an awareness of how to analyse customer behaviour.
• How to overcome objections
• Ask for the business
• Remain professional to gain commitment

Preferred Entry Requirements:

No previous qualifications are required.